TY  - BOOK
AU  - McDonald,Malcolm
AU  - Dunbar,Ian
TI  - Market segmentation: how to do it and how to profit from it 
SN  - 9781118432679
AV  - HF5415.127 .M478 2012
PY  - 2012///
CY  - Chichester
PB  - John Wiley & Sons
KW  - Market segmentation
N1  - Includes index
ER  -