McDonald, Malcolm. <br/><br/>
Market segmentation :  how to do it and how to profit from it / 
Malcolm McDonald and Ian Dunbar. 
 - Rev. 4th ed. 
 - Chichester :  John Wiley & Sons,  c2012. 
 - xxi, 490 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781118432679 
<br/><br/><label>LCCN: </label>2012023996 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation
<br/><br/><label>LC Class. No.: </label>HF5415.127  / .M478 2012