TY  - BOOK
AU  - Bussey,Cathy
TI  - Brilliant PR: create a PR sensation, whatever your budget, whatever your business 
SN  - 9780273746584 (pbk.)
AV  - HM1221 .B981 2011
PY  - 2011///
CY  - Harlow, England, New York
PB  - Prentice Hall
KW  - Public relations
N1  - Includes index; What is PR? -- Where to start -- Understanding the media -- Pitching -- Your online presence -- Social networking -- Creating a campaign -- Crisis management -- The next steps
ER  -