TY  - BOOK
AU  - McDaniel,Carl
AU  - Hair,Joseph F.
AU  - Lamb,Charles W.
TI  - Introduction to marketing
SN  - 9780324599312
AV  - HF5415  .M478 2013
PY  - 2009///
CY  - Australia
PB  - South Western / Cengage
KW  - Marketing
KW  - Management
ER  -