TY - BOOK AU - Makoujy,Rick TI - How to read a balance sheet: the bottom line on what you need to know about cash flow, assets, debt, equities, and receivables-- and how it all comes together SN - 9780071700337 (alk. paper) AV - HF5681.B2 M235 2010 PY - 2010/// CY - New York PB - McGraw-Hill KW - Financial statements KW - Corporations KW - Valuation KW - Business enterprises KW - Managerial accounting N1 - Includes index; Primer on the balance sheet and income statement -- Assets -- Liabilities -- Equity -- Basic accounting principles and methods -- Financial concepts and tools -- Balance sheet utilization & implications -- Balance sheet abuses -- Effective balance sheet management techniques -- The cash flow statement -- Recent scandals -- Common mistakes when starting a business -- Financial statement analysis -- Summary and conclusions ER -