TY  - BOOK
AU  - Callen,Barry
TI  - Manager's guide to marketing, advertising, and publicity
T2  - Briefcase books
SN  - 9780071627962 (pbk.)
AV  - HF5415 .C157 2010
PY  - 2010///
CY  - New York
PB  - McGraw Hill
KW  - Marketing
KW  - Advertising
KW  - Publicity
N1  - Includes index
ER  -