TY - BOOK AU - O'Sullivan,Arthur AU - Sheffrin,Steven M. AU - Perez,Stephen J. TI - Survey of economics: principles, applications, and tools SN - 9780132727686(pbk.) AV - HB171.5 .O858 2010 PY - 2010/// CY - Upper Saddle River, NJ PB - Pearson KW - Economics N1 - Includes index; Introduction : what is economics? -- Key principles of economics -- Demand, supply, and market equilibrium -- Elasticity : a measure of responsiveness -- Production technology and cost -- Perfect competition -- Monopoly and price discrimination -- Market entry and monopolistic competition, and oligopoly -- Market failure : imperfect information, external benefits, and external cost -- The labor market, income, and poverty -- Measuring a nation's production and income -- Unemployment and inflation -- Why do economies grow? -- AD/AS -- Fiscal policy -- Money and the banking system -- The Federal Reserve and monetary policy -- International trade and finance ER -