TY  - BOOK
AU  - Kotabe,Masaaki
AU  - Helsen,Kristiaan
TI  - Global marketing management
SN  - 9780470505748
AV  - HF1416  .K871 2010
PY  - 2010///
CY  - New York
PB  - John Wiley & Sons
KW  - Export marketing
KW  - Management
KW  - International business enterprises
ER  -