Kotabe, Masaaki <br/><br/>
Global marketing management / 
Masaaki Kotabe, Kristiaan Helsen 
 - 5th ed. (International version) 
 - New York :  John Wiley & Sons,  2010 
 - 717 p.:  ill. ;  28 cm  + 1 CD ROM 
<br/><br/><label>ISBN: </label>9780470505748 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing --Management<br/>International business enterprises --Management
<br/><br/><label>LC Class. No.: </label>HF1416   / .K871 2010