TY  - BOOK
AU  - Kotler,Philip
AU  - Kotler,Philip
TI  - Principles of marketing
SN  - 9781442500419
AV  - HF5415 .K874 2009
PY  - 2009///
CY  - Harlow, England, New York
PB  - Prentice Hall
KW  - Marketing
N1  - Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996; "The European edition ... offers significant changes"--Pref; Includes bibliographical references and index
ER  -