TY  - BOOK
AU  - Powell,Guy R.
AU  - Groves,Steven
AU  - Dimos,Jerry
TI  - ROI of $ocial media: how to improve the return on your social marketing investment 
SN  - 9780470827413
AV  - HF5415.1265 .P881 2011
PY  - 2011///
CY  - Singapore
PB  - John Wiley & Sons (Asia)
KW  - Internet marketing
KW  - Social media
KW  - Marketing
KW  - Economic aspects
KW  - Online social networks
KW  - Social marketing
N1  - Includes bibliographical references (p. 279) and index
ER  -