TY  - BOOK
AU  - Kourdi,Jeremy
TI  - The marketing century: how marketing drives business and shapes society : The Chartered Institute of Marketing 
SN  - 9780470660157
AV  - HF5415 .M298 2011
PY  - 2011///
CY  - Chichester
PB  - Wiley
KW  - Chartered Institute of Marketing
KW  - History
KW  - Marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy1112/2011414242-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1112/2011414242-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1112/2011414242-t.html
ER  -