TY  - BOOK
AU  - Mothersbaugh, David L.
AU  - Kleiser, Susan Bardi
AU  - Hawkins, Del I.
TI  - Consumer behavior: building marketing strategy 
SN  - 9781266114762
AV  - HF5415.32 .M917 2024
PY  - 2024///
CY  - New York
PB  - McGraw-Hill LLC
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -