TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald 
TI  - Integrated advertising, promotion & marketing communications / 
SN  - 9781292411217
AV  - HF5415.123 .C648 2022
PY  - 2021///
CY  - Upper Saddle River
PB  - Pearson, 
KW  - Communication in marketing
KW  - Marketing
KW  - Psychological aspects
N1  - Includes bibliographical references and index
UR  - https://ebookcentral-proquest-com.kuptm.remotexs.co/lib/kptm-ebooks/detail.action?docID=6677876
ER  -