TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 9781292341132
AV  - HF5415 .K874 2021
PY  - 2021///
CY  - United Kingdom
PB  - Pearson Education Limited
KW  - Marketing
KW  - Marketing research
N1  - Includes indexes and bibliographical references
ER  -