TY  - BOOK
AU  - Pedersen,Paul Mark
TI  - Strategic sport communication
SN  - 9781492594499
AV  - GV713 .P371 2021
PY  - 2021///]
CY  - Champaign, IL
PB  - Human Kinetics
KW  - Sports administration
KW  - Communication in sports
N1  - Includes bibliographical references and index
N2  - "This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--
ER  -