TY  - BOOK
AU  - Laudon, Kenneth C.
AU  - Traver, Carol Guercio
TI  - E-commerce: business, technology, society 
SN  - 9781292343167
AV  - HF5548.32 L366 2021
PY  - 2021///
CY  - Harlow, England ; New York
PB  - Pearson
KW  - Electronic commerce
KW  - Internet marketing
N2  - "The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in e-commerce, this text is the most up-to-date, comprehensive overview of e-commerce today. Lively and fun to read, E-commerce 2020-2021: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property." -- Provided by publisher.  Read less
UR  - https://ebookcentral-proquest-com.kuptm.remotexs.co/lib/kptm-ebooks/detail.action?docID=6191691
ER  -