TY  - BOOK
AU  - Murphy,Patrick E.
AU  - Laczniak,Eugene R.
AU  - Harris,Fiona J.
TI  - Ethics in marketing: international cases and perspectives 
SN  - 9781138648098
AV  - HF5415 .M972 2017
U1  - 174/.4 23
PY  - 2017///
CY  - London, New York
PB  - Routledge, Taylor & Francis Group
KW  - Marketing
KW  - Moral and ethical aspects
KW  - Case studies
N1  - Includes bibliographical references and index; Cover; Title; Copyright; Dedication; Contents; List of figures, tables, boxes and appendices; List of case contributors; Preface; Acknowledgments; PART I Background; 1 Foundational perspectives for ethical and socially responsible marketing decisions; 2 Advanced perspectives for ethical and socially responsible marketing decisions; 3 "Preserving the venture"-a sample case study with frameworks and ethical analysis; PART II Short cases; 4 Just a friendly request; 5 Going along to get along; 6 Casas Bahia; 7 Discount Drugstore: no gifts allowed? 8 Reference prices in retailing: what is a fair comparison?9 Drug testing in India; 10 Starbucks China: the world's priciest cup of coffee; PART III Intermediate cases; 11 Superior Services: should short skirts sell software?; 12 Tough Decisions: something to snack on; 13 A young pharmacist's dilemma: questionable transactions; 14 PETA; 15 Zara and fast fashion; 16 The Co-operative Bank of the UK; 17 Counterfeits in online retailing: how they are sold and what can be done to fight back; 18 Montenegro Electronics, Ltd.; PART IV Long cases. 19 The Coca-Cola Company: the skinny on a big fat problem20 Auchan (France); 21 TOMS Shoes: One for One movement; 22 Facebook in the developed and developing world; 23 VISA and FIFA: everywhere you want to be?; Index
ER  -