TY - BOOK AU - Hisrich, Robert D. AU - Peters, Michael P. AU - Shepherd, Dean A. TI - Entrepreneurship SN - 9781260565621 AV - HD62.5 .H673 2020 PY - 2020/// CY - New York, NY : PB - McGraw-Hill Education KW - New business enterprises KW - Management. KW - New business enterprises. KW - Entrepreneurship N1 - Previous edition: 2017; Part I: The Entrepreneurial Perspective -- Part II: From Idea to the Opportunity -- Part III: From the Opportunity to the Business Plan -- Part IV: From the Business Plan to Funding the Venture -- Part V: From Funding the Venture to Launching, Growing and Ending the New Venture -- Part VI: Cases N2 - Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts, helping to reinforce key topics ER -