Part I: The Entrepreneurial Perspective -- Part II: From Idea to the Opportunity -- Part III: From the Opportunity to the Business Plan -- Part IV: From the Business Plan to Funding the Venture -- Part V: From Funding the Venture to Launching, Growing and Ending the New Venture -- Part VI: Cases.
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts, helping to reinforce key topics.
9781260565621
New business enterprises--Management. New business enterprises. Entrepreneurship.