TY  - BOOK
AU  - Jackson,Nigel A.
TI  - Promoting and marketing events: theory and practice 
SN  - 9780415667333
AV  - GT3405 .J124 2013
U1  - 394.2 23
PY  - 2013///
CY  - New York
PB  - Routledge
KW  - Special events
KW  - Marketing
KW  - Public relations
N1  - Includes bibliographical references (p. 236-250) and index; BM101; Event Marketing and Promotion 


ER  -