TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
TI  - Marketing management
SN  - 9780273753360
AV  - HF5415.13 .K874 2012
PY  - 2012///
CY  - Boston
PB  - Pearson, 
KW  - Marketing -- Management
N1  - includes bibliographical references
ER  -