TY - BOOK AU - Gentle, Robert TI - Read this! : : business writing that works / SN - 9780273656500 AV - HF5718.3 .G324 2002 PY - 2002/// CY - London ; New York : PB - Prentice Hall, KW - Business writing N1 - Bibliographies: pages 163-171 N2 - Information overload. Everyone has too much to read. So, what's going to make people read what you write? Simple, clear, commanding writing - that's what. Here's how ER -