TY  - BOOK
AU  - Keller,Edward B.
AU  - Fay,Brad
TI  - The face-to-face book: why real relationships rule in a digital marketplace 
SN  - 9781451640069 (alk. paper)
AV  - HF5827.95 .K291 2012
U1  - 658.8/72 23
PY  - 2012///
CY  - New York
PB  - Free Press
KW  - Word-of-mouth advertising
KW  - Social marketing
KW  - Marketing
KW  - Social aspects
N1  - Includes bibliographical references and index; The science of social -- Conversation starters : what makes a brand talkworthy? -- Influencers : the people at the center of the conversation -- Word of mouth meets Madison Avenue -- Rethinking media : planning for word of mouth -- All things in moderation : where social media fits -- Word of mouth as a channel (or, can you buy word of mouth?) -- Negative word of mouth : a cause for alarm or a customer's greatest gift? -- Imagining a new "social marketing."
ER  -