TY - BOOK AU - Gibson,Rowan AU - Matallana, Adriana TI - THE 4 LENSES OF INNOVATION: A POWER TOOL FOR CREATIVE THINKING SN - 9781118740248 AV - HD58.8 .G448 2015 U1 - 658.4063 23 PY - 2015///] CY - Hoboken, New Jersey PB - Wiley KW - Creative ability in business KW - Technological innovations KW - Organizational change KW - Creative thinking N1 - Includes bibliographical references and index ER -