TY - BOOK AU - Krippendorff,Kaihan TI - The way of innovation: master the five elements of change to reinvent your products, services, and organization SN - 9781598693799 (pbk.) AV - HD41 .K927 2008 U1 - 658.4012 22 PY - 2008/// CY - Avon, Mass. PB - Platinum Press KW - Competition KW - Management KW - Strategic planning KW - Organizational change KW - Creative ability in business N1 - Includes index ER -