TY  - BOOK
AU  - Acosta Hernández,Rubén
TI  - Managing sport organizations
SN  - 9780736038263
AV  - GV713 .A185 2002
U1  - 796/.06/9 21
PY  - 2002///
CY  - Champaign, IL
PB  - Human Kinetics
KW  - Sports administration
N1  - Includes bibliographical references (p. 285-286) and index; Machine generated contents note: Part I The World of Sport Organizations -- Chapter 1 Social Context for Modem Sport -- Need for New Structures in Sport Today -- International Sport Environment -- National Sport Enironment -- Sport Conflicts -- Sport Identity and Image -- Conclusion -- Chapter 2 A Successful Sport Organization -- Origins and Operations of a Sport Organization -- Choosing a Type of Organization -- Conclusion --Part II The Road to Success -- Chapter 3 The Power of Performance -- The Keys to Success -- Communicating Effectively -- Conclusion -- Chapter 4 Selling Sport to the Community -- Relating With the Media -- Relating With the Public -- Promotion and Fund-Raising -- Marketing Sport Events -- Conclusion -- Part III People Leading the Way -- Chapter 5 Being the Sport Manager -- Basics of Sport Management -- Management Function in Sport -- Enhancing Your Management Abilities -- Conclusion -- Chapter 6 Planning Your Organization's Work -- Planning Process -- Long-Term Planning -- Creating a Medium-Term National Plan -- Conclusion -- Chapter 7 Controlling Your Organization -- Fundamentals of Budgeting -- Controlling Deviations -- Conclusion; BS101 - Diploma in Sport Management KPTM
UR  - http://www.loc.gov/catdir/toc/fy033/2001039263.html
ER  -