TY - BOOK AU - Fetchko,Michael J. AU - Roy,Donald P. AU - Clow,Kenneth E. TI - Sports marketing SN - 9780132135467 AV - GV716 .F48 2013 U1 - 796.06/88 23 PY - 2013/// CY - Boston PB - Pearson KW - Sports KW - Marketing N1 - Includes bibliographical references and indexes; BS101 ER -