Viljoen, John.
Strategic management: planning and implementing succesful corporate strategies/
John Viljoen.
- 2nd ed.
- Melbourne, Australia: Longman Australia Pty Limited, c1994.
- vii,530p.: ill.; 23.2cm.
To 'unwrap' strategic management, to clarify the understanding of its central concepts and components.
Includes bibliographic and index
9780582806320 0582806321
Strategic management--Planning
HD30.28 / .V711 1994