TY  - BOOK
AU  - Gaubinger, Kurt
AU  - Rabl, Michael
AU  - Swan, Scott
AU  - Werani, Thomas
TI  - Innovation and product management: a holistic and practical approach to uncertainty reduction 
SN  - 9783642543753
AV  - HD45 .I581 2015
PY  - 2015///
CY  - New York
PB  - Springer
KW  - New product
KW  - Product management
N1  - Springer Texts in Business and Economics; Includes bibliographical references and index
ER  -