TY - BOOK AU - Cohen,William A. TI - Drucker on marketing: lessons from the world's most influential business thinker SN - 9780071778626 AV - HF5415 .C678 2013 U1 - 658.8 23 PY - 2013/// CY - New York PB - McGraw-Hill KW - Drucker, Peter F. KW - Marketing N1 - Contain biography of author; Includes bibliographical references and index ER -