TY  - BOOK
AU  - Mullin,Bernard James
AU  - Hardy,Stephen
AU  - Sutton,William Anthony
TI  - Sport marketing
SN  - 9781450424981
AV  - GV716 .M954 2014
U1  - 338.4/3796 23
PY  - 2014///]
CY  - Champaign, IL
PB  - Human Kinetics
KW  - Sports
KW  - Marketing
N1  - Includes bibliographical references and index; BS101 - Diploma in Sport Management KPTM
ER  -