TY  - BOOK
AU  - Friedmann,Anthony
TI  - Writing for visual media
SN  - 9780240812359
AV  - P96.A86 F899 2010
PY  - 2010///
CY  - Burlington, MA
PB  - Focal Press
KW  - Mass media
KW  - Authorship
KW  - Visual communication
N1  - Includes bibliographical references (p. 361-365) and index; Describing one medium through another -- A seven-step method for developing a creative concept -- The stages of script development -- Describing sight and sound -- Ads and psas: copywriting for visual media -- Corporate communications: selling, telling, training and promoting -- Documentary and nonfiction narrative -- Dramatic structure and form -- Writing techniques for long script forms -- Television series, sitcoms and soaps -- Writing and interactive design -- Writing for interactive communications -- Writing for interactive entertainment -- Mobile media -- You can get paid to do this
ER  -