TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair, Joseph F 
AU  - McDaniel, Carl D 
TI  - Mktg
SN  - 9781305631823
AV  - HF5415 .L218 2017
PY  - 2017///
CY  - Boston MA
PB  - Cengage Learning
KW  -  Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -