TY  - BOOK
AU  - Jobber, David
AU  - Ellis-Chadwick, Fiona
TI  - Principles and practice of marketing
SN  - 9780077140007
AV  - HF5415 .J627 2013
PY  - 2013///
CY  - London
PB  - McGraw-Hill Education
KW  - Marketing
KW  - Marketing research
KW  - Management
N1  - Includes index
ER  -