TY  - BOOK
AU  - Richardson, John E.
AU  - Bahnan, Nisreen N.
TI  - Marketing 12/13
SN  - 9780073528700
AV  - HF5415  .M345 2012
PY  - 2012///
CY  - New York, NY
PB  - McGraw-Hill
KW  - Marketing
KW  - Marketing research
KW  - Social aspects
ER  -