TY - BOOK AU - Sheldrake,Philip TI - The Business of Influence: reframing marketing and PR for the digital age SN - 9780470978627 AV - F5415.1265 .S544 2011 U1 - 658.872 22 PY - 2011/// CY - Chichester PB - Wiley KW - Internet marketing KW - Marketing KW - Public relations KW - Influence (Psychology) N1 - Includes bibliographical references and index ER -