TY - BOOK AU - Burns,Alvin C. AU - Bush,Ronald F. TI - Marketing research SN - 9780273768517 AV - HF5415.2 .B779 2014 U1 - 658.8/3 23 PY - 2014/// CY - Boston PB - Pearson KW - Marketing research N1 - Includes bibliographic references and index ER -