TY  - BOOK
AU  - Ramaswamy V S 
AU  - S Namakumari
TI  - Marketing management : : global perspective, Indian content 
SN  - 9781259026416
AV  - HF5415.13  R165 2014
PY  - 2013///
CY  - Delhi : 
PB  - Macmillan, 
KW  - Marketing management
KW  - Indian
N1  - Includes bibliographic references and index
ER  -