TY  - BOOK
AU  - Kerin,Roger A.
AU  - Hartley,Steven William
AU  - Rudelius,William
TI  - Marketing
SN  - 9780077861032
AV  - HF5415 .K394 2015
U1  - 658.8 23
PY  - 2015///]
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - Marketing
N1  - Includes bibliographical references (pages 642-700) and index
ER  -