TY - BOOK AU - Hunt,C.Shane AU - Mello,John E. TI - Marketing SN - 9780077861094 AV - HF5415 .H872 2015 U1 - 658.8 23 PY - 2015/// CY - New York, NY PB - McGraw-Hill Education KW - Marketing N1 - Includes bibliographical references and indexes ER -