TY  - BOOK
AU  - Perreault, William D , Jr.
AU  - Cannon, Joseph P
AU  - McCarthy, E Jerome
TI  - Basic marketing: a marketing strategy planning approach
SN  - 9781259060762
AV  - HF5415.13 .P455 2014
PY  - 2014///]
CY  - New York, NY
PB  - McGraw-Hill Irwin
KW  - Marketing --
KW  - Management
ER  -