TY  - BOOK
AU  - Zeithaml, Valarie A.
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D.
TI  - Services marketing : : integrating customer focus across the firm / 
SN  - 9780071086967
AV  - HD9980.5 . Z45 2013
PY  - 2013///
CY  - New York : 
PB  - McGraw-Hill Irwin, 
KW  - Service industries--Marketing
KW  - Customer services
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -