TY  - BOOK
AU  - Alon,Ilan
AU  - Jaffe,Eugene D.
AU  - Vianelli,Donata
TI  - Global marketing: contemporary theory, practice, and cases 
SN  - 9780071318204
AV  - HF5548.32 .A454 2013
U1  - 658.84 22
PY  - 2013///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Export marketing
KW  - Case studies
KW  - Marketing
N1  - Includes index
ER  -