TY  - BOOK
AU  - Read,Stuart
TI  - Effectual entrepreneurship
SN  - 9780415586436 (hbk.)
AV  - HB615 .E276  2011
PY  - 2011///
CY  - London, New York
PB  - Routledge
KW  - Entrepreneurship
KW  - New business enterprises
KW  - Success in business
N1  - Includes bibliographical references and index; Myth: entrepreneurs are visionaries -- I don't have a good idea -- Myth: entrepreneurs are risk takers -- I don't have enough money -- Myth: entrepreneurs are extraordinary forecasters -- I don't know how to take the plunge -- Myth: entrepreneurs are not like the rest of us -- I'm human; I'm afraid of failing -- The bird-in-hand principle: start with what you have -- Worldmaking: understand transformation -- The affordable loss principle: risk little, fail cheap -- Financing: bootstrap the venture -- The crazy quilt principle: form partnerships -- Ownership and control: manage investors -- The lemonade principle: leverage surprise -- Business plans and business models: make pitches -- Venture identity: build brand -- The pilot-on-the-plane principle: apply non-predictive control -- When the venture grows up -- Entrepreneurship as a technology for social change
ER  -