Principles of marketing / Philip Kotler, Gary Armstrong.
Material type: TextPublication details: Upper Saddle, N.J. : Pearson, c2014.Edition: 15th edDescription: xxii, 716 p. : col. ill. ; 30 cmISBN:- 9780273786993
- 658.8 23
- HF5415 .K636 2014
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Open Shelf Books | Al-Ghazali Library | OS | HF5415.K636 2014 (Browse shelf(Opens below)) | 1/4 | Available | GHAZ14093655 | ||
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Open Shelf Books | Al-Ghazali Library | OS | HF5415.K636 2014 (Browse shelf(Opens below)) | 3/4 | Available | GHAZ19008696 | ||
Open Shelf Books | Al-Ghazali Library | OS | HF5415.K636 2014 (Browse shelf(Opens below)) | 4/4 | Available | GHAZ19008697 |
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DS98.6.N989 2016 Lelaki terakhir menangis di bumi / | GV199.44.E85.K893 1998 Into thin air : | HD57.7.S693 2016 When the chicken dies, everyone cries : | HF5415.K636 2014 Principles of marketing / | LC2330.Y82 2014 I am Malala : | P90.E681 2019 Surrounded by idiots : the four types of human behaviour / | PK2200. S127 2011 Isabella / |
Includes bibliographical references and index.
Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New-product development and product life-cycle strategies -- Pricing products : understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communication strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Creating competitive advantage -- The global marketplace -- Sustainable marketing.
AB108