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Market segmentation : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar.

By: Contributor(s): Material type: TextTextPublication details: Chichester : John Wiley & Sons, c2012.Edition: Rev. 4th edDescription: xxi, 490 p. : ill. ; 25 cmISBN:
  • 9781118432679
Subject(s): LOC classification:
  • HF5415.127 .M478 2012
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Open Shelf Books Open Shelf Books ALGHAZALI LIBRARY BKS HF5415.127.M478 2012 (Browse shelf(Opens below)) 1 Available GHAZ13063328
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HF5415.1265.Z19 2023 Social media marketing : HF5415.127 .H711 2012 Mergers and acquisitions strategy for consolidations : HF 5415.127 .L56 1991 Making niche marketing work : HF5415.127.M478 2012 Market segmentation : HF5415.127 .M66 2014 Global marketing and advertising : HF5415.127 .T992 2009 World famous : HF 5415.129 .B68 1992 Strategic marketing channel management /

Includes index.