Market segmentation : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar.
Material type: TextPublication details: Chichester : John Wiley & Sons, c2012.Edition: Rev. 4th edDescription: xxi, 490 p. : ill. ; 25 cmISBN:- 9781118432679
- HF5415.127 .M478 2012
Item type | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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HF5415.1265.Z19 2023 Social media marketing : | HF5415.127 .H711 2012 Mergers and acquisitions strategy for consolidations : | HF 5415.127 .L56 1991 Making niche marketing work : | HF5415.127.M478 2012 Market segmentation : | HF5415.127 .M66 2014 Global marketing and advertising : | HF5415.127 .T992 2009 World famous : | HF 5415.129 .B68 1992 Strategic marketing channel management / |
Includes index.