Market segmentation : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar.

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Material type: Text

TextPublication details: Chichester : John Wiley & Sons, c2012.Edition: Rev. 4th edDescription: xxi, 490 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Open Shelf Books	ALGHAZALI LIBRARY Available to Loan	BKS	HF5415.127.M478 2012 (Browse shelf(Opens below))	1	Available		GHAZ13063328

Includes index.