Market segmentation : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar.

By:

Contributor(s):

Material type: Text

TextPublication details: Chichester : John Wiley & Sons, c2012.Edition: Rev. 4th edDescription: xxi, 490 p. : ill. ; 25 cmISBN:

Subject(s):

LOC classification:

Average rating: 0.0 (0 votes)

Holdings
Item type	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Open Shelf Books	ALGHAZALI LIBRARY	BKS	HF5415.127.M478 2012 (Browse shelf(Opens below))	1	Available		GHAZ13063328

Includes index.