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Retail marketing and branding : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : Wiley, 2013.Edition: 2nd edDescription: xxii, 374 p. : ill., maps ; 24 cmISBN:
  • 9781118489529
  • 1118489527 (hbk.)
Subject(s): LOC classification:
  • HF5415.1255 .P455 2011
Contents:
Part I Building Superior Retail Brands. Principles of Successful Brand Management: Art, Science, Craft ; Segmentation ; A Guide to Excellence in Retail Brand Management ; Developing and Refining Retail Formats ; Store Brand Portfolio Management ; Private Label Branding. -- Part II: Optimizing Marketing ROI. How to Spend It: Fact-based Media Mix Optimization ; Budget Sizing: The Million-dollar Question ; Budget Prioritization ; Reach-Cost-Quality ; Marketing Mix Modeling ; The Digital Retail (R)evolution ; POS Marketing ; Leaflets and Local Print Advertising: How to Achieve Local Media Excellence ; Fact-based Promotion Management ; Excellence in Classical Media ; Digital Marketing Excellence ; Maximizing Customer Value with Data-driven CLM ; Smart Sourcing. -- Part III: Ten Perspectives on Retail Marketing ; Ten Perspectives on Retail Marketing.
Summary: "Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: New and updated case examples ; Updated figures and examples throughout ; New interviewers with recent experiences ; Additional chapters."--Publisher's website.
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Item type Home library Collection Call number Copy number Status Date due Barcode
Open Shelf Books Open Shelf Books Al-Ghazali Library BKS HF5415.1255.P455 2011 (Browse shelf(Opens below)) 1 Available GHAZ13063325
Browsing Al-Ghazali Library shelves, Shelving location: Available to Loan Close shelf browser (Hides shelf browser)
HF5415.123 .F55 2013 Marketing communications : HF5415.123.S556 2010 Integrated marketing communications in advertising and promotion / HF5415.125.H343 2008 Principles of data mining / HF5415.1255.P455 2011 Retail marketing and branding : HF 5415.126 C257 1994 Network & multi-level marketing / HF5415.126 .M697 2008 Menjadi jutawan MLM / HF 5415.126 .R65 1995 Integrated direct marketing /

Previous ed.: 2011.

Includes bibliographical references and index.

Part I Building Superior Retail Brands. Principles of Successful Brand Management: Art, Science, Craft ; Segmentation ; A Guide to Excellence in Retail Brand Management ; Developing and Refining Retail Formats ; Store Brand Portfolio Management ; Private Label Branding. -- Part II: Optimizing Marketing ROI. How to Spend It: Fact-based Media Mix Optimization ; Budget Sizing: The Million-dollar Question ; Budget Prioritization ; Reach-Cost-Quality ; Marketing Mix Modeling ; The Digital Retail (R)evolution ; POS Marketing ; Leaflets and Local Print Advertising: How to Achieve Local Media Excellence ; Fact-based Promotion Management ; Excellence in Classical Media ; Digital Marketing Excellence ; Maximizing Customer Value with Data-driven CLM ; Smart Sourcing. -- Part III: Ten Perspectives on Retail Marketing ; Ten Perspectives on Retail Marketing.

"Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: New and updated case examples ; Updated figures and examples throughout ; New interviewers with recent experiences ; Additional chapters."--Publisher's website.